Simran Khungar
is a graphic designer based in New York, seeking to find the order in disorder. She is a design graduate from the School of Visual Arts, NY. Currently interning at ThoughtMatter.

Selected Projects
Tiger Balm
Zeitgeist
Madeira Cable Car
The Egyptian Museum

Contact
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LinkedIn
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©2023



Tiger Balm
2022
Packaging and Identity

Tiger Balm is a pain-relief ointment brand from Singapore that uses ancient Chinese methods to provide natural pain relief. The identity system draws inspiration from the pre-existing packaging in its reference to Chinese herbal practices while streamlining the visual language. The flowers in the system belong to the herbs that Tiger Balm uses in its products, including Camphor and Menthol.










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